广告公司的企业文化.doc

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广告公司的企业文化,摘要:21世纪是一个文化的时代。任何一个追求成功的企业,都必须充分认识到企业文化的必要性和重要性。本论文探讨了建设。对我国本土作了深层次分析思考。根据分析,笔者认为:第一,中国的建设已迫在眉睫。第二,广告公司的掌权者应该明白,企业文化不是一杯随时能解渴的水。第三,我...
编号:10-1863大小:120.00K
分类: 论文>管理学论文

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内容介绍

此文档由会员 jackpauer 发布

摘要:
21世纪是一个文化的时代。任何一个追求成功的企业,都必须充分认识到企业文化的必要性和重要性。本论文探讨了广告公司的企业文化建设。对我国本土广告公司的企业文化作了深层次分析思考。根据分析,笔者认为:第一,中国的广告公司的企业文化建设已迫在眉睫。第二,广告公司的掌权者应该明白,企业文化不是一杯随时能解渴的水。第三,我国的广告公司必须植根于本土,结合我国自身情况,建设有自己特色的企业文化。第四,广告公司应该如何进行企业文化建设。最后,笔者希望以此契机,激励我国广告公司,相信对国内广告公司的企业文化建设具有一定的参考和借鉴作用。
关键词:广告公司;企业文化;管理

The Discussion of Corporation Culture in Advertising Company


Abstract: The 21st century is a cultural era. Every enterprise, which wants to be successful, must realize the necessity and importance of corporation culture. This thesis discusses the construction of corporation culture in advertising company, and analyzes the corporation culture of indigenous advertising company in our country. According to the analyses, the author concludes four summing-ups as follows: First, the corporation culture of Chinese advertising company is urgent. Second, the hierarch of the advertising company should be clear about that the corporation culture can not take action at any time. It is not omnipotent. Third, the advertising company should know the situation of themselves so as to build their own characteristic corporation culture. Fourth, it is how to construct the corporation culture. At last, the author hopes to inspire the advertising company in our country by this chance. It can be used for reference to the construction of advertising company in China.
Key words: advertising company;corporation culture;management