试论保险推销技巧 The Skills of Promoting Insuran

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原文档由会员 bshhty 发布

14页,近20000余字

Abstract: Along with social development, the risk also increases immediately, it has already seeped into society, business enterprise, personal square aspect noodles of life at anytime and anywhere .The insurance industry will become China the first promoting in 21st century, but everyone know the insurance is a kind of invisible product, very difficult promote, move customer to purchase, and everyone avoid as taboo to living chronic illness to wait forever a vocabulary. How to promote insurance? What techniques does it have? It’s a necessity to the insurance profession personnel to this topic study. The point of the article's thesis is main and a few techniques and solid example that the introduction promotes insurance. I hope my paper can be a help to the personnel engaged in this aspect work.
Key words:Insurance, promote, skill, example, customer



摘 要:随着社会的发展,风险也随之增长,它已渗入社会、企业、个人生活的方方面面,无时不在,无处不有。保险业将成为中国21世纪的第一推销,但大家都知道保险是一种无形产品,很难去推销,去打动客户去购买,而且大家都忌讳生老病死等词汇。那如何去推销保险呢?它的技巧又有哪些呢?对这个话题探讨对保险行业人员十分有必要。该篇论文的重点是介绍推销保险的主要几种技巧及实例。我希望我的论文能对那些打算从事此方面工作的人员有所帮助。
关键字:保险,推销,技巧,实例,客户


Outline:
Ⅰ.Brief introduction to insurance in the development circumstance of our country
Ⅱ. Insurance promoting process
Ⅲ. Four major insurance promoting skills
1. The community that looks for customer expands a method
2. The telephone receives callers the technique of door around
3. Handle objection to counter-question a method quickly
4. The action which helps realize bargain helps realize a method
Ⅳ.Conclusion

Bibliography:
1.Benedict Kruse,《市场营销英语》,外语教学与研究出版社,1998.1
2.罗振文,《第一推销》,广东经济出版社,1999.6
3.Michael Resend,INSURANCE,清华大学出版社,1998.

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